Automated Analysis is an Oxymoron
The charts and tables that you work with, are they analysis or reports? I will submit to you that if they are automated, they are just reports. And we all know what they look like: page views, click-throughs, conversions, purchases etc by day/week/month/location… Definitively required for running your business but useless for looking forward and telling you what to do.
By contrast, analysis is about finding the golden nuggets inside the data that you have. And because that gold is never twice in the same place, it takes some intelligence each time to uncover patterns and trends that can be acted upon. Does that mean that it has to be difficult and time consuming? Today it indeed requires a mixture of programming and statistical skills. But that is a reflection on the tools and technologies available, not the problem at hand.
Check out our analytics gallery for a selection of examples of powerful analysis that can be developed in minutes with the right solution.
Tags: analysis, Analytics, Business Intelligence